CCAD Students Win Big at 2020 National ADDY Awards

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You can have your Tonys, Emmys, and Oscars. In the ad world, it’s all about the ADDYs—or, as they are officially known, the American Advertising Awards. It’s one of the industry's largest creative competitions, whose three tiers (local, district, and national) attract nearly 35,000 professional and student entries each year.

Entrants from local chapters vie to receive a gold ADDY Award, recognition as the very best in their markets. Local winners of first or second place prizes (gold or silver ADDYs) then compete with other clubs in one of 15 regional district competitions. (CCAD is in District 5, which comprises Ohio, Kentucky, and West Virginia.) Gold ADDY winners from each district are then forwarded to the National American Advertising Awards. 

This year, CCAD rocked the American Advertising Federation’s annual award competitions at local, regional, and national levels. A total 25 CCAD projects were recognized for their creative excellence in student and professional categories. Five students won Gold Addys for two projects respectively at the District 5 level, propelling them to the American Advertising Awards National Competition on Friday, June 26, 2020 where these students were recognized once again for their superior work.

“It is an honor to be competing at a national level,” says Advertising & Graphic Design Chair Joshua Bodman. “CCAD rarely has one student in the national competition, but to have five students and two projects represented is truly amazing.”

The Keep America Beautiful Annual Report won a Gold National Addy in the Annual Report or Brochure category. Students who worked on this outstanding project include Lili Aileen (Advertising & Graphic Design, 2021), art director and designer, Alan Alanis (Illustration, 2020), illustrator and designer, Sarah Powell (Advertising & Graphic Design, 2021), designer, and Katie Ooten (Advertising & Graphic Design 2021), designer. The publication was an experiential learning group project in Advanced Typography, taught by Adjunct Faculty Oscar Fernández in the fall 2019 semester with Advertising & Graphic Design and Illustration students. 

Says Bodman, “At CCAD we take pride in offering real experiences in the classroom. This past year we partnered with Keep Ohio Beautiful organization to create their annual report. The project took complex information and made it easier to understand through illustration, infographics, and visualizing data.” 

Also, Anita Hernandez (Advertising & Graphic Design 2020) received a Silver National Addy and the National Judges Award in the Packaging category for redesigning a new concept for LӒRABAR. 

In late March, CCAD student projects won five awards at the District 5 competition. The LӒRABAR packaging concept by Anita Herdandez won Best in Show. Two other entries won gold ADDYS: The Keep America Beautiful Annual Report by the team of Lili Aileen, Alan Alanis, Sarah Powell, and Katie Ooten and This is Me direct marketing concept from Emily Sirota (Advertising & Graphic Design, 2021). Two projects also won silver ADDYS: “SPOOF” guerilla marketing campaign from Dae Hyun Baek (Advertising & Graphic Design 2020) and Jinwoo Seo (Advertising & Graphic Design 2020) and Hermès (Future Mobility App) digital creative technology by Dae Hyun Baek. 

Entry in Columbus’ local competition was the first step toward winning a national ADDY. On Feb. 28 at the Columbus Museum of Art, CCAD took home 20 ADDYs—six gold, 12 silver, one Best in Show, and one Judge’s Choice, for its 140th anniversary publication—at the local competition in both Student and Professional divisions.


STUDENT AWARDS

 

BEST IN SHOW (GOLD)

  • Word By Word Learning Cards:

Ka Sui (Miya) Hsu (Advertising & Graphic Design 2020)

 

GOLD 

Keep Ohio Beautiful Annual Report (Printed Annual Report or Brochure):

Lili Aileen (Advertising & Graphic Design, 2021), Alan Alanis (Advertising & Graphic Design, 2021), Sarah Powell (Advertising & Graphic Design, 2021), and Katie Ooten (Advertising & Graphic Design, 2021)

 

LӒRABAR (Packaging):

  • Anita Hernandez (Advertising & Graphic Design, 2020)

 

This Is ME (Direct Marketing):

  • Emily Sirota (Advertising & Graphic Design, 2021)

 

Nike Materials Guide (Campaign):

  • Taylor Scalzo (Advertising & Graphic Design, 2021)

 

SILVER 

What Do You Do In Your Levi’s? (Consumer Campaign):

  • Angela Sapp (Advertising & Graphic Design 2021), Shada Grant (Photography 2021), and Keely Stagg (Photography 2022)

 

Cantonese Awareness Infographic (Animation or Special Effects):

  • Ka Sui Hsu (Advertising & Graphic Design 2020)

 

Hermès (Future Mobility App) (Digital Creative Technology):

  • Dae Hyun Baek (Advertising & Graphic Design 2020)

 

Kind Campaign (Consumer Campaign):

Taylor Scalzo (Advertising & Graphic Design 2021) and Angela Sapp (Advertising & Graphic Design 2021)

 

Strength In Soil (Campaign):

Emily Sirota (Advertising & Graphic Design 2021)

 

Period. (Campaign) and (Single Occurence or Installation):

  • Kylie Buss (Advertising & Graphic Design 2020)

 

CCAD Promotional Video (Campaign):

  • Dae Hyun Baek (Advertising & Graphic Design 2020)

 

Lakeshore Roller World Identity (Integrated Brand Identity Campaign–Campaign):

  • Taylor Scalzo (Advertising & Graphic Design 2021)

 

“Spoof” (Guerilla Marketing Campaign): 

  • Dae Hyun Baek (Advertising & Graphic Design 2020) and Jinwoo Seo (Advertising & Graphic Design 2020)

 

Keep Ohio Beautiful Annual Report (Printed Annual Report or Brochure): 

  • Nolan Warren (Advertising & Graphic Design, 2021), Emma Stephens (Advertising & Graphic Design, 2021), Fredi Bockover (Advertising & Graphic Design, 2021), Stephanie Wott (Advertising & Graphic Design, 2021), and Jesus Garcia (Advertising & Graphic Design, 2021)

 

Forme (Integrated Brand Identity Campaign–Campaign):

  • Alyssa Maul (Advertising & Graphic Design, 2022)

 

PROFESSIONAL AWARDS

 

JUDGE’S CHOICE (GOLD)

  • CCAD At 140: Jill Moorhead (CCAD Marketing & Communications), Nigle Ewan, Designer (Advertising & Graphic Design, 2014), Jennifer Wray (CCAD Marketing & Communications), and Ty Wright (CCAD Marketing & Communications)

 

SILVER 

One Eight Six #2 (Magazine Design): Jill Moorhead (CCAD Marketing & Communications); Ryan Feeney,(CCAD Marketing & Communications); Justin Remotap (Advertising & Graphic Design, 2019); Cody Bond (Illustration, 2012); Yiffy Gu, Illustrator (Illustration, 2019); Sara Guzman (Illustration, 2019);  Jennifer Wray (CCAD Marketing & Communications), Laurenn McCubbin, Writer (Comics & Narrative Practice and Illustration faculty); Ka Sui (Miya) Hsu (Advertising & Graphic Design 2020); Jahliya Willis (Advertising & Graphic Design, 2021); and Ty Wright (CCAD Marketing & Communications) 

 

“The Advertising & Graphic Design department is actively involved in many professional organizations,” Bodman says. “Our students are encouraged to attend events, workshops, and other networking opportunities. Both the American Advertising Federation and the Columbus Society of Communicating Arts have been extremely valuable for our students and the vast opportunities they provide, including internships, jobs after graduation, and student competitions.”

Learn more about the Advertising & Graphic Design program at CCAD or apply here.

 

Post date
July 1, 2020